About Us
Business Financial Publishing is an online lead generation company that uses high quality content about investments and personal finance to generate high quality leads for our advertising partners.
Business Financial Publishing has a unique business model, using proprietary research and analysis of investments to create independent content related to investments, helping our active individual investors make well informed financial decisions and become engaged with our brand. Our audience of active investors has grown to find our investment websites, newsletters and information products to be valuable tools in their quest for reliable, unbiased investment research and analysis.
Our business is focused on building niche an audience of active investors who are interested in a variety of investment topics, including emerging markets, China, India, alternative energy, growth stocks, value stocks, small cap stocks, micro cap stocks, income investing, gold and precious metals, mutual funds, foreign currency exchange, and oil and gas.
Online customer acquisition is accomplished through a variety of direct response marketing methods including email advertising, contextual advertising, search engine optimization (SEO), and search engine marketing (SEM). Through these aggressive efforts, we currently acquire 60,000 ? 80,000 new registered active individual investors per month. Our database of active users who receive at least one email newsletter per week from our company has grow to over one million individual investors as a result of our investments in user acquisition efforts.
Well known financial publishers and financial advisors regularly work with us to acquire new customers and grow their prospective customer database. These advertising clients include Investors Business Daily, Forbes Magazine, The Motley Fool, Fisher Investments, InvestorPlace Media, and Agora Financial.
Business Financial Publishing was founded in 2001 and is based in Washington, DC where we employ 18 talented individuals in a variety of areas including investment research, editing and content, direct response marketing, advertising sales, product development, and finance.
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